CISCO
Simplify Cloud Commerce
CISCO | Cloud Commerce
OBJECTIVE
Simplify the process of cloud commerce and improve customer satisfaction by reducing the time taken to complete the tasks. Improve the look and feel with added features and functionality.
Legacy application
Understand the domain and the current customer journey and gather existing pain points.
DESIGN GOALS:
Reduce cognitive load
Empower customers to make the right decisions
UX GOALS
Reduce the number of clicks
Reduce time taken to complete process
Enhance features and functionality
Improve look and feel
DEFINE SUCCESS
Business objective to increase profit
Customer needs are to simplify the process
Role- UX DESIGN MANAGER
Design Thinking Methodology
Product design starts by empathizing with the customer, create data-driven design, and measure success through business and engagement metrics.
Collaboration
Facilitate brainstorming sessions with the cross-functional team from product and engineering. Validate with customers and stakeholders.
Evangelize UX
Instill UX maturity within the team, and advocate on the impact of design.
Brainstorm ideas and validate quickly
Welcome blue-sky ideas.
Prioritize ideas, trade-offs, and prototype.
Data Driven Design
User research
- A/B testing
- 1:1 Usability testing