CISCO

 
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Simplify Cloud Commerce

CISCO | Cloud Commerce

 
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OBJECTIVE

Simplify the process of cloud commerce and improve customer satisfaction by reducing the time taken to complete the tasks. Improve the look and feel with added features and functionality.

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Legacy application

Analyze the legacy application

Analyze the legacy application

Understand the domain and the current customer journey and gather existing pain points.

DESIGN GOALS:

  • Reduce cognitive load

  • Empower customers to make the right decisions


UX GOALS

  • Reduce the number of clicks

  • Reduce time taken to complete process

  • Enhance features and functionality

  • Improve look and feel

DEFINE SUCCESS

Business objective to increase profit

Customer needs are to simplify the process

“I rarely come across real talents who stand out like Aleya. I had the pleasure of working with Aleya for almost a year now at Cisco, helping us “re-imagine” the most difficult user journeys for a platform that’s hard to use.

Aleya is not afraid to play with shapes and various colors, she can create a soothing environment that not only boosts user interactions but improves user’s productivity. She is an expert in this field and use color combinations and visual effects to draw users in and keep them engaged. Her design interactions are very intuitive and so well designed that users don’t even have to think!

I’m lucky to have worked with her. I’ve seen Aleya go above and beyond in bringing new ideas to life. Aleya earns my highest recommendation!”
— Naveed Akbar | CISCO eCommerce Solutions Architect

Role- UX DESIGN MANAGER

Teamwork & Collaboration

Teamwork & Collaboration

  • Design Thinking Methodology

    Product design starts by empathizing with the customer, create data-driven design, and measure success through business and engagement metrics.

  • Collaboration

    Facilitate brainstorming sessions with the cross-functional team from product and engineering. Validate with customers and stakeholders.

  • Evangelize UX

    Instill UX maturity within the team, and advocate on the impact of design.


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Brainstorm ideas and validate quickly

Welcome blue-sky ideas.
Prioritize ideas, trade-offs, and prototype.


“Aleya was an invaluable member of the team. She provided overall direction by analyzing business objectives and customer needs. She delivered a result driven and extremely engaging design. She has a years of experience and can provide design strategies for the most perplexing pain points.
”As a Business Analyst, I could depend on Aleya to get the UX project completed with measurable results and on time despite the numerous iterations.
Aleya is a pleasure to work with, any company would be lucky to have her in their UX leadership.”
— Savya Yadav | CISCO eCommerce Business Analyst

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Data Driven Design

User research
- A/B testing
- 1:1 Usability testing

“Aleya is the design leader you want on your team. I had the pleasure of working with Aleya and her team at Cisco as the product had design changes needed at several levels while we were building next generation commerce platform for direct customers.
Aleya took complete responsibility and transformed the user experience to a highly intuitive and impressive visual experience for the demanding big data business.
In addition to being a great designer, she is such an awesome team player and doesn’t miss the demanding deadlines.”
— Naran Kachare | CISCO eCommerce Business Solutions

Design Concepts