PRN
Retail Showreel
PRN | Cloud Retail Promotions
OBJECTIVE
Redefine Cloud Retail promotions. Create an experience that has elegance and ease of use for a Store Manager to create retail promotions on the fly.
ROLE | Lead UX/UI Designer
Align business objectives to consumer needs. Collaborated with product and engineering to define success metrics for the project. Researched existing data to join the dots. Followed the Design Thinking Methodology to understand the key personas. Created user flows for the different scenarios. Ideate, mood boards and create various solutions. Wireframe and Visual design for hi-fidelity mockups.
““Aleya does excellent UI and graphic design work. She is able to take rough conceptual ideas and turn them into polished designs. She is very personable and delivers quality work under aggressive timelines.””
Before and After
DESIGN PROCESS
User Needs and Objectives
Understand the user Needs, goals, objectives, constraints and make educated assumptions. Identify and prioritize on a goal for the UX. This helps create the success metrics
RESEARCH
Existing data on legacy application, become domain expert. Helped define success metrics and join the dots to create the ‘aha’ moment in solving the problem.
ANALYSIS | Demystify the data, the objectives
Whiteboard, Brainstorm, Collaborate
User Journey
When the world’s leading retailers want to connect their customers with the products they seek, they turn to PRN. PRN - the world’s largest media network at retail.
PRN retail media solutions empower customers to shop smarter and help today’s retailers transform more shoppers into buyers.
Wireframe the key Screens
Hi-Fi Mockups
The data on the customer is visualized into graphs, making it easy for the store manager to play with it. The store manager can now add media in an easy drag and drop method to create several playlists. There are be playlists for each time of the day depending on the demographic and deals that need to be showcased.
RESULTS
Customer base increased by 45%
Each customer found if easy to use and understand
Stakeholders happy with the outcome
““I had the pleasure of working with Aleya over the course of several months in the development of a very complex web application for our business at PrO Unlimited , a managed service provider company, where I was the VP of Engineering.
She learned our business model quickly and at every step she demonstrated the utmost professionalism and knowledge of the business. She was patient with our multiple requests for change and re-designs of the look and feel of the application interface. She was a good listener about our wants and needs and an excellent advisor with respect to the choices we needed to make on the available options. She finished the product well tailored to our wants and requirements, and we greatly benefited from her creativity and experience. The product was delivered on time and was neither rushed or stalled. I highly and strongly recommend Aleya as a web designer and look forward to future business relationship with her as a valuable service provider.””
Retail Promotions - Other Projects
IBM | DEMAND TEC
OBJECTIVE: Create a SaaS application to provide deep shopper insights and revolutionize decision making.
SOLUTION: Created visual design and user interface for their rich internet application (RIA). Designing reusable UI components to build a consistent application. The main function was to quantify consumer behavior and revolutionize decision making. They have been my recurring clients and have worked on several projects with them over the years.
ROLE: LEAD UX/UI DESIGNER
CONNECT 3
OBJECTIVE: Create a SaaS application to provide deep shopper insights and revolutionize decision making.
SOLUTION: Created visual design and user interface for their rich internet application (RIA). Designing reusable UI components to build a consistent application. The main function was to quantify consumer behavior and revolutionize decision making. They have been my recurring clients and have worked on several projects with them over the years.