Aleya Chakravarty | PRODUCT DESIGN

SCORE

 
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CISCO | Re-imagine Rules Engine

SCoRE - Sales Control Rules Engine

 
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OBJECTIVE
Create a simplified Rules engine experience. Today only IT solutions team can use the application as it is too confusing for the business users, who are also the target user.

 

Role - Lead UX Designer

As a Lead UX designer I take responsibility to improve on the user experience of the product. Understand the scope of the project and come up with a road map to solve the problems. Worked alongside Product Owner, Technical Lead and Stakeholder. Based on the data analysis and educated assumptions created recommendations on the user experience. Worked with visual designer to create high fidelity mockups.

““Aleya was an invaluable member of the team. She provided overall direction by analyzing business objectives and customer needs. She delivered a result driven and extremely engaging design. She has a years of experience and can provide design strategies for the most perplexing pain points.
”As a Business Analyst, I could depend on Aleya to get the UX project completed with measurable results and on time despite the numerous iterations.
Aleya is a pleasure to work with, any company would be lucky to have her in their UX leadership.””
— Savya Yadav | CISCO SCoRE Business Analyst

Project Background and Pain Points

Current Rules engine is on Pega backend which Cisco wants to move away from for the following reasons: Although the rules engine is for Business users today only IT solutions team can use it as it is too confusing for the business users. I need to simplify the user experience.

  • Pega is not cloud-native

  • Pega has a certain framework and cannot be fully customized for Cisco’s needs

  • Pega is a 3rd part software and there is a hefty licensing fee

DISCOVER

CURRENT APPLICATION

CURRENT APPLICATION

JOURNEY MAP

JOURNEY MAP

IMPACT MAPPING

IMPACT MAPPING

DEFINE

SKETCH V1

SKETCH V1

SKETCH V2

SKETCH V2

MOOD BOARD OF INDUSTRY BEST PRACTICES

MOOD BOARD OF INDUSTRY BEST PRACTICES

INITIAL SKETCH

INITIAL SKETCH

WIREFRAME

WIREFRAME

DESIGN

New features help organize and categorize the information.

Preconditions- This creates a hierarchy and helps organize the information for rules and exceptions. The rules are further organized into groups.

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BEFORE AND AFTER

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RESULT

Customer satisfaction improved dramatically by 50%.

The business users were finally able to use the application.

Application successfully launched.